Wellness concepts
SAUNA-IN

INVESTMENT TICKET INTO THE WORLD OF PREMIUM WELLNESS SERVICES

ADVANTAGES CONCEPTS

Enter the world of modern wellness with SAUNA-IN concepts – a proven and growing network of wellness centers that combine a premium experience with a profitable investment model. Our wellness centers will soon be found in hotels, guesthouses, resorts, and standalone locations across the Czech Republic and abroad.

Why Choose Our SAUNA-IN Wellness Concept?

  • Increasing demand for a healthy lifestyle and relaxation
  • Fast return on investment thanks to a proven concept
  • Premium brand with full support and technical service
  • All technologies, including whirlpools and small pools, are manufactured in the Czech Republic
  • Outdoor wellness in gardens and private settings
  • Efficient operation

Manufactured by a premium wellness technology producer Caretta Spa.

Story of the SAUNA-IN

We arrived at this wellness concept after more than 25 years of experience implementing projects for our clients. An important aspect was feedback not only from operators but also from the users themselves. Based on these insights, we developed a business model that aligns with current and future trends.

The upcoming generation will spend more on services—but only on the highest quality ones. That’s why at SAUNA-IN, we created a system where every visitor enjoys maximum privacy, automatically filled clean water in whirlpools and cooling pools, comfortable parking, and the option to book online without needing to communicate with reception. Wellness belongs in gardens, not in hotel basements.

We maximized automation, utilize the cheapest available energy sources including renewables (solar panels, heat pumps), and simplified staffing requirements: employees don’t need to be specialists, just responsible for cleaning and basic operation. All technical solutions were thoroughly tested in our own SAUNA-IN model center, which we have been successfully operating since 2023.

Our unconventional technical solutions are designed to be easily inspected by hygiene stations and accredited laboratories. We completely reworked the construction system: wellness zones are built from the best materials—galvanized metal structures, aluminum doors and windows, thermowood cladding, top filtration technologies, medium-pressure UV sanitation, and more.

We stand behind SAUNA-IN from supplier, operational, and user perspectives. We believe this concept truly represents the future of wellness services.

Introduction to the SAUNA-IN Concept

We offer three turnkey wellness center options to meet the needs of different types of operations and investment plans:


  • náhled

    FRESH
  • Number of zones
  • Minimum area
  • Technical room
  • Reception
  • Daily capacity (reservations)
  • Suitability

  • Investment price from

  • náhled

    FRESH
  • 4
  • od 400 m²
  • No
  • No
  • approx. 20
  • Hotel service supplement,
    entry-level
  • €608,163

  • náhled

    PREMIUM
  • 8
  • od 1000 m²
  • Yes
  • Yes
  • approx. 40
  • Standalone medium-sized wellness concept
  • €1,220,408

  • náhled

    DIAMOND
  • 12
  • od 1400 m²
  • Yes
  • Yes
  • approx. 60
  • Premium wellness complex with high capacity
  • €1,628,571

Detailed description of variants (including unique wellness zones)

Unique Aromatherapy Zones

Each SAUNA-IN wellness zone is designed with its own theme inspired by natural aromatherapy, creating a powerful experience for clients and a distinctive character for the entire center:

  • Theme
  • Juniper
  • Rosemary
  • Cinnamon
  • Lime
  • Pine
  • Bergamot
  • Eucalyptus
  • Jasmine
  • Lavender
  • Tea Tree
  • Ylang Ylang
  • Orange
  • Theme
  • Revitalization and Strength
  • Stimulation and Clarity
  • Warmth and Energy
  • Refreshment and Vitality
  • Deep Breathing and Calm
  • Emotional Balance
  • Purification and Relaxation
  • Elegance and Feminine Softness
  • Relaxation and Sleep
  • Cleansing and Immune Boosting
  • Sensuality and Harmony
  • Joy and Optimism

  • náhled

    Variant FRESH
  • 4 separate wellness zones, each equipped with: sauna for 4 people, toilet, shower, changing room/relaxation room, terrace with CARETTA SPA whirlpool and SHOKKI cooling pool
  • Installation on ground screws, no need for a concrete foundation slab
  • Uses the technical facilities of a hotel or guesthouse
  • Possibility of expansion with additional zones
  • Capacity: approx. 20 reservations per day
  • Minimum area: 400 m²

  • náhled

    Variant PREMIUM
  • 8 wellness zones, each equipped with: sauna for 4 people, toilet, shower, changing room/relaxation room, terrace with CARETTA SPA whirlpool and SHOKKI cooling pool
  • –
  • Own technical room and reception
  • Standalone operation
    without dependence on other objects
  • Capacity: approx. 40 reservations per day
  • Minimum area: 1000 m²

  • náhled

    Variant DIAMOND
  • 12 wellness zones, each equipped with: sauna for 4 people, toilet, shower, changing room/relaxation room, terrace with CARETTA SPA whirlpool and SHOKKI cooling pool
  • –
  • Own technical room and reception
  • Highest comfort and operating capacity
  • Capacity: approx. 60 reservations per day
  • Minimum area: 1400 m²

Table for Calculating Return on Investment at 60% Occupancy

VariantInvestment from (EUR excl. VAT)Annual profit (EUR excl. VAT)ROI (%)Payback period (years)
FRESH€608,163€103,83917,075,86
PREMIUM€1,220,408€221,88718,185,5
DIAMOND€1,628,571€310,83419,15,24
Request a detailed table for calculating operational economics and return on investment

The current strongest age groups (Gen Z and Millennials) are the main drivers of growth in the wellness sector—they spend more on services and technologies than older generations, and their expenditures are growing the fastest.

Gen Z leads especially in the digital sphere, with an expected annual growth of around 9–11% and a high level of influence through social media.

Millennials follow with robust investments in wellness experiences and technologies, showing annual growth of approximately 6–8%.

What We Offer?

  • Handling of building permits and complete project documentation
  • Production of wellness zones at CARETTA SPA
  • Turnkey installation and construction of the wellness center
  • Commissioning and staff training
  • Integration into the SAUNA-IN branded network
  • Service and technical support
  • Turnkey projects are also carried out in Slovakia and Poland

Advantages of the
SAUNA-IN Investment Model

  • Unique aromatherapy zones – each with its own atmosphere and emotion
  • Zoned system – flexible and scalable according to demand
  • Premium design and high added value
  • Marketing support and branded service
  • Efficient operation and quick return on investment
  • Cost sharing – for example, with the FRESH variant, you can share operating costs with a hotel or guesthouse

Challenges and Opportunities
for Investors

  • Leverage the growing trend of wellness and healthy lifestyles
  • Be among the first in your region with the SAUNA-IN concept
  • Build a business with high customer loyalty
  • Gain a competitive advantage and a brand value multiplier
  • The entry-level (FRESH) option allows growth without risk

Invitation to Visit the Showroom Center

Come and experience our SAUNA-IN showroom concept with 12 wellness zones at Stará Ves nad Ondřejnicí.
We also present current occupancy and operational economics.

Visit sauna-in.cz

Contact and Next Steps

  • Schedule a personal consultation and receive a non-binding offer
  • Visit the showroom and experience the quality firsthand
  • Get a detailed calculation and a tailored implementation proposal
I am interested in a presentation of the economic results from the operation of SAUNA-IN in Stará Ves nad Ondřejnicí (12 wellness zones – DIAMOND version)

Contacts
+420 725 669 995
kontakt@caretta-spa.cz

Address
Krmelínská 631, 739 23 Stará Ves nad Ondřejnicí

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Manufactured by a premium wellness technology producer Caretta Spa.